Internal Event Brand Guide

Have an internal event coming up and want to create a promo graphic? You're in the right place!

For external-facing events (for the public in addition to the Alverno community), please fill out a Marketing Project Request Form. Our marketing team will assist you in creating a design.

See below for guidance on how to create successful graphics to advertise your event.

Questions to Ask

Before beginning your project, ask yourself these questions:

• What is the desired outcome of the piece? This will shape your primary message.
• Who is your audience?
• What method of communication will be most effective? Are multiple methods needed

If you aren't sure of the best way to create copy or graphics for your promo, marketing is always here to help. Please email marketing@alverno.edu with any questions or concerns.

General Graphic and Copy Guidelines

• All event promos need to have the Alverno logo. Click here to download.
  • Our color logo should be used on white or light-colored backgrounds.
  • Our white logo should be used on dark-colored backgrounds.
  • A good place for the logo is in the bottom right hand corner.
• Images used should be clear and high-resolution. Increasing the size of a small image file will create blur and pixelation.
• Make sure any image or graphic used are allowed by checking if it is in the public domain, has a Creative Commons license, or is bought from a licensed stock photo site. Always look at the rules for using the image and give credit if needed. Avoid using images from websites without clear permission or licensing information to avoid copyright infringement.
• Make sure to include the location, date and time of your event.
  • Location: Be specific. Identify the room number, department, etc.
  • Date: Clearly spell out the date, including the day of the week — for example, use Monday, October 16, 20XX instead of 10/16.
  • Time: No need for unnecessary zeros (for example, use 6 p.m. instead of 6:00 p.m.).
• Have a web address/URL to include? Omit the https://www. so that just the essential part of the URL appears. For example: alverno.edu or alverno.edu/apply.

Tips for Creating Graphics in Canva

Creating a Flyer for an Internal Event

• Click "Create a design" in the upper right corner of the Canva interface.
• Choose "Flyer (Portrait 8.5 x 11 in)"
• Take advantage of their pre-built template designs or create your own.
• Don't forget to include the Alverno logo!
• Double check your event details and spelling. Seek approval from the appropriate department.
• Distribute digitally (email kelly.cole@alverno.edu to include in the AlverKNOW) or print (print on campus if quantity is small; for quantities over 100, send to Digicopy).

Creating a Poster for an Internal Event

• Click "Create a design" in the upper right corner of the Canva interface.
• Choose the option "Poster (18 x 24 in Portrait)" or choose Custom Size at the bottom of the menu. TIP: Digicopy offers a discount on posters that are 22 x 28 inches.
• Take advantage of their pre-built template designs or create your own.
• Don't forget to include the Alverno logo!
• Double check your event details and spelling. Seek approval from the appropriate department.
• Print via Digicopy or through a print servicing shop such as Office Depot, FedEx Office, Walgreens or Staples.

Creating a Graphic for Our Digital TV Screens

• Click "Create a design" in the upper right corner of the Canva interface.
• Choose the option "Custom Size" at the bottom of the menu. Add 1280px for width and 720px for height.
• Take advantage of their pre-built template designs or create your own.
• Double check your event details and spelling. Seek approval from the appropriate department.
• Download your design and send to Media Hub to include on the TV screen rotation. Don't forget to specify the dates when it should run.